Vector 1.0 – Direction towards aspiration

Engineering being a career-specific field which requires you to carefully choose the stream as almost none of the fields overlap each other. This complication is due to it’s diversity and vastness of the field, hence it’s really important to saturate one’s affinity towards a particular stream in engineering. This identification process comprises of knowing where the passion lies and also seeing themselves working in that particular field taking it up as a career. Our directors having the experience gained from years of teaching, understood the urge of helping students tackle it by giving them an insightful  session about the academics, the best institutes in the country as well as the top recruiting firms.

Under our Synapse programme we have started the Vector series in which we guide our students on the various careers in engineering as well as the careers apart from engineering through PCM. In our first edition we introduced our students to the various branches of engineering namely Mechanical, Civil, Electronics, Chemical, Software also on the emerging field of Digital Marketing. The dignitaries for the workshop were:-

Mrs. Akanksha Bhargav – B.E. (Electronics) & MMS

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With excellence in academics as well creating a strong foothold career-wise, she has been created a niche for herself in her field with over years of experience. Having worked with reputed firms like Infosys and Ingersoll Rand, during her tenure she has played a vital role as the systems engineer as  well as using her business management skill set in business development.

Electronics engineers may choose to specialize in various areas like biomedical engineering, microelectronics, power electronics, communications, manufacture of equipment etc. or in one particular specialty within these areas, for example analog and digital electronics or fiber optics. These engineers are responsible for designing new products, writing reports on their performance, as well as overseeing their maintenance. Testing equipment and machinery, solving problems related to operation, and estimating time and cost of products also comes under their job.

Electronics engineers typically do the following:

  • Design electronic components, software, products, or systems for commercial, industrial, medical, military, or scientific applications
  • Analyze customer needs and determine electrical system requirements, capacity, and cost to develop a system plan
  • Develop maintenance and testing procedures for electronic components and equipment
  • Evaluate systems and recommend design modifications or equipment repair
  • Inspect electronic equipment, instruments, and systems to make sure they meet safety standards and applicable regulations
  • Plan and develop applications and modifications for electronic properties used in parts and systems to improve technical performance.

Top institutes

  1. IIT (Kharagpur)
  2. IIT (Hyderabad)
  3. Delhi Technological University
  4. IT BHU (Varanasi)
  5. VJTI (Mumbai)
  6. Motilal Nehru National Institute of Technology (Allahabad)
  7. MANIT (Bhopal)
  8. IIT (Guwahati)
  9. College of Engineering (Pune)
  10. PSG College of Engineering (Coimbatore)

Mrs. Bhargav guided our students on the path to pursue Electrical engineering and also the best institutes and top recruiters in the field.

Mr. Suyash Dongare – B.E. (Civil) & Digital Marketing

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Having completed his engineering in the Civil stream and then moving onto the most emerging field of Digital Marketing, he possesses a very diverse knowledge of both the fields. Mr. Dongare is also the guest lecturer at the prestigious KJ Somaiya Institute of Management and Research since 4 years. Apart from his academic achievements his professional accomplishments include working as Digital MArketing evangelist with 6.5 years holding the designation of Group Head – Digital Planning and Strategy instrumental in setting up a startup in India and UAE.

With a very diverse knowledge about all the emerging trends and the way world today is approaching and adapting new methodologies, a digital marketer possesses a knowledge base for coming up with all the marketing solutions a brand needs. Digital Marketing industry is booming not just in India but all parts of the world. The year 2016 took the industry by surprise with over 1.5 lakh job opportunities in the Digital Marketing domain. Well, the following was a bigger surprise when only the first quarter of 2017 marked for 8 lakh job opportunities.

CIvil Engineering

Civil engineers typically do the following:

  • Analyze long range plans, survey reports, maps, and other data in order to plan projects
  • Consider construction costs, government regulations, potential environmental hazards, and other factors in planning the stages of, and risk analysis for, a project
  • Compile and submit permit applications to local, state, and federal agencies, verifying that projects comply with various regulations
  • Perform or oversee soil testing to determine the adequacy and strength of foundations
  • Test building materials, such as concrete, asphalt, or steel, for use in particular projects
  • Provide cost estimates for materials, equipment, or labor to determine a project’s economic feasibility
  • Use design software to plan and design transportation systems, hydraulic systems, and structures in line with industry and government standards
  • Perform or oversee surveying operations in order to establish reference points, grades, and elevations to guide construction
  • Present their findings to the public on topics such as bid proposals, environmental impact statements, or descriptions of property
  • Manage the repair, maintenance, and replacement of public and private infrastructure.

Top institutes

  1. BITS Pilani (Rajasthan)
  2. Delhi Technological University
  3. BITS Mesra (Jharkhand)
  4. IIT (Hyderabad)
  5. Netaji Subhash Institute Of Technology (New Delhi)
  6. Anna University (Tamil Nadu)
  7. Jadavpur University (West Bengal)
  8. Punjab Engineering College (Chandigarh)
  9. IIT (Allahabad)
  10. College Of Engineering (Pune)

Digital Marketing

Digital marketing executive will typically do the following::

  • Develop and manage digital marketing campaigns
  • Oversee a social media strategy
  • Manage and maintain the organisation’s website(s)
  • Write and optimise content for the website and social networking accounts such as Facebook and Twitter
  • Track and analyse website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Arrange webinars and webcasts
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Write copy for email marketing campaigns
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Work on printed material to supplement online products
  • Attend product launches and networking events.

Top Institutes

  1. Digital Vidya (Online)
  2. IAMAI (Online)
  3. Simplilearn (Online + Offline)
  4. Delhi School of Internet Marketing (Online + Offline)
  5. IMRI (Online)
  6. AIMA (Online)
  7. NIIT (Offline)
  8. Institute of Digital Marketing (Online + Offline)
  9. echoVME (Online + Offline)
  10. EduPristine (Online + Offline)

Mr. Dongare elaborated the career scope of digital marketing and civil engineering in India and abroad and the future and growth of the industry.

Ms. Pradnya Rane – M.Tech (Surface Coating Technology)

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Ms. Rane is the Section Head (Research and Development- Fevicol) at Pidilite Industries working on water based adhesive technology. Her academic achievements range from being the gold medalist of the M.Tech 2015 batch as well as having  published 4 research papers In International journals. The session comprised of an in-depth knowledge in the field of  It is a very niche branch of engineering under the sub branch of Chemical Engineering i.e Polymer and Surface engineering. The course is  offered by few institutes in India. So the emphasis was mainly on the best institutes and the procedure, eligibility and course details.

Chemical engineers typically do the following:

  • Conduct research to develop new and improved manufacturing processes
  • Develop safety procedures for those working with potentially dangerous chemicals
  • Develop processes to separate components of liquids and gases or to generate electrical currents using controlled chemical processes
  • Design and plan the layout of equipment
  • Do tests and monitor performance of processes throughout production
  • Troubleshoot problems with manufacturing processes
  • Evaluate equipment and processes to ensure compliance with safety and environmental regulations
  • Estimate production costs for management

Top Institutes

  1. IIT (Bombay, Madras, Kharagpur, Delhi, Kanpur, Roorkee, Hyderabad)
  2. Birla Institute of Technology and Science (Pilani, Mesra)
  3. Delhi Technological University
  4. National Institute of Technology (Tiruchirappalli, Surathkal, Rourkela, Karnataka)
  5. Vellore Institute of Technology (Tamil Nadu)
  6. Sardar Vallabhai National Institute of Technology (Surat)
  7. Visvesvaraya National Institute of Technology (Nagpur)
  8. Government College of Engineering (Pune)
  9. Motilal Nehru National Institute of Technology (Allahabad)
  10. Thapar University (Patiala)

Institutes offering Chemical engineering (Surface Coating)

  1. Institute of Chemical Technology (Mumbai)
  2. Laxminarayan Institute of Technology (Nagpur)

Having industry knowledge as she has been closely working with Pidillite and John Deere India, she guided the students through the scope of this field in India as well as abroad and the current eligibility and payscale offered in the industry.

Mr. Derrick Almeida – B.Sc (Hons) & NIIT (Software Development)

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With over 20 plus years of experience in Information Technology and having performed all software development roles, Mr. Almeida is currently working as the Delivery Head at NDS Global Infotech. His expertise over the trade comes from his years of industrial experience and real-time problem solving keeping up with the ever-changing world of software technologies around the globe. With a career spanning from being the Head of software development at Forbes Technosys to his current role he has been in the industry through the entire transformation it has seen through the years.

India holds a lions share in the IT sector and that has boomed over the years with the Digital India policy as the government is keen on the digital revolution. The statistical projection of the IT field in India are as follows. Indian IT exports are projected to grow at 7-8 per cent in 2017-18, in addition to adding 130,000-150,000 new jobs during the same period.Digital commerce market in India is set to grow at 30.4 per cent year-on-year to Rs 220,330 crore (US$ 34.11 billion) by December 2017, according to a report by Internet and Mobile Association of India and IMRB Kantar.Indian technology companies expect India’s digital economy to have the potential to reach US$ 4 trillion by 2022, as against the Government of India’s estimate of US$ 1 trillion.

Difference between Computer Science and Software Engineering

There is a general confusion between computer science and software engineering. Understanding the difference is quite important as both the streams deal with computer software and virtually everything related. The way to understand this difference is by going with the given nomenclature in the names ‘engineer’ and ‘science’. Engineers are generally conceived as someone who develops solutions to problems or creating more efficient processes using tools already in existence. Software engineers in particular develop new softwares using the existing languages and tools. On the other hand computer ‘science’ deals with the ‘science’ i.e applying the knowledge in researching on new languages or algorithms that will eventually be put to use in creating new softwares. having said that, these two fields are a overlapping circles in a Venn diagram where both the streams are interrelated and basically work towards software development, one more practical and the other more theoretical.

Top Institutes

  1. IIT (Bombay, Kharagpur, Kanpur, Madras, Guwahati, Roorkee)
  2. Institute of Technology, Banaras Hindu University (Varanasi)
  3. NIT (Warangal, Trichy)
  4. K. J Somaiya College of Engineering (Mumbai)
  5. SRM University (Chennai)
  6. Vellore Institute of Technology (Vellore)
  7. College of Engineering Pune
  8. Birla Institute of Technology and Science (Pilani)
  9. Netaji Subhas Institute of Technology (New Delhi)
  10. Veermata Jijabai Technological Institute (Mumbai)

With almost every industry aiming at automation and software based support. Software engineering and development is a field that holds a potential of lakhs of jobs. Mr. Almeida’s session emphasised on the growth, career scope, salary and the course details.

Synapse

Under our Synapse programme, Vector focusses on all the possible career scope for the students opting for Science. Through Vector 1.0  Frescon academy of science aimed at bringing the best in the industry to shape and mould our budding future engineers. We aim at not only enabling them for their future but also ensuring they carve their future, and being the catalyst giving direction to their aspirations. We also ensure that we update them with the latest emerging fields and the way to go about it. Through our career assist programme we also ensure

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